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For over fifteen years, leading high technology companies active in printing, publishing, graphic arts and imaging markets have turned to Hebert Communications for a broad range of public relations and marketing consulting services.
From product planning and positioning, to market assessment and full-scale product launches, to corporate repositioning, Hebert Communications applies the communications tools necessary to achieve your marketing and business goals.
Integrity and the highest professional standards distinguish all of our efforts. By working with you as an adjunct to your marketing organization and not simply for you, our small team of seasoned, yet enthusiastic professionals delivers - on deadline, to specification and right the first time.
Since 1992, leading high technology companies active in printing, publishing, graphic arts and imaging markets have turned to Hebert Communications for a broad range of public relations and marketing consulting services.
From incipient product planning and positioning, to market assessment, full-scale product launches and corporate repositioning, Hebert Communications applies the communications tools necessary to achieve your marketing and business goals.
Foremost, we offer accomplished public relations thinking, writing and media relations expertise. We can help you develop a focused strategy and then go on to implement it. We know how to create and communicate key messages about your products, services, people and business initiatives to the audiences that matter.
We're also skilled at identifying newsworthy actions and events or creating them if necessary, alone or as part of a more comprehensive communications program. We recognize the key role PR plays as part of your overall communications plan and we can coordinate your PR initiatives with other marketing tools including direct marketing advertising, online marketing, trade shows, industry conferences, and more.
We are proud to have cultivated and maintained long-standing relationships with a wide selection of people who wield substantial influence in the high tech printing, publishing and imaging industries, including: media contacts, business and production consultants and leading industry analysts. Our skills and our professional affiliations have served us well in generating a fair share of press coverage and exposure on behalf of our clients.
Because our understanding of this highly-specialized industry is as comprehensive as it is extensive, we also have been instrumental in helping some of our clients clarify and identify corporate and product positions and objectives, milestones, market potential and company goals and objectives.
We also offer links to elite copywriting and advertising/graphic design service providers who we can work with to develop and implement communications projects and programs from brand guidelines and print advertising, to video brochures and streaming video presentations on the web, with flash animation and screen captures.
In addition to serving customers based in North America, Hebert Communications maintains strong affiliations with top international specialist PR agencies. Through these affiliations, we can integrate our services with your international marketing plans.
With offices located four miles from downtown Boston and within easy reach of major technology centers, we are geographically well-situated to respond to the immediate and long-term needs of our clients whether based in Boston, New York, California or abroad.
Hebert Communications’ core expertise is developing and implementing successful consumer and trade PR programs that generate awareness and provide a sustained presence in target media and top-of-mind position among target audiences.
Building on this foundation, our mission is to deliver extraordinary value to our clients, to offer smart, creative communications solutions to their most pressing business challenges by providing the best resources. Our range of services includes:
Marketing and Communications ConsultingJohn Hebert is a marketing communications and media relations expert. John founded Hebert Communications in 1992 to provide specialized public relations and other marketing communications services to companies serving the printing, electronic publishing and digital imaging industries.
During his 30-year career in public relations, journalism and all facets of marketing communications, John has applied his talent for strategic, aggressive and proactive marketing communications to promoting a wide variety of products and services ranging from imaging fiber optics and healthcare products to prepress and proofing systems.
John has been involved in the high-tech side of the printing and prepress industry since 1987, when he helped launch a new division of Compugraphic Corporation that evolved into the predecessor of Agfa Corporation’s prepress division. Among his many achievements, he is credited with helping launch the first color electronic prepress system that combined text and graphics, the first color PostScript laser imagesetter, some of the first CTP imaging systems, and the first SWOP-certified monitor-based proofing system.
He began his communications career as a staff reporter and then assistant editor at Computerworld, the leading newspaper for the US computer industry. He also served as senior PR specialist at Data General Corp., where he also launched a series of ‘firsts,’ including packet-switched computer networking and computer remote diagnostics, and as marketing communications manager responsible for an $80-million division of NYSE-listed Teradyne, Inc.
A graduate of Boston University, John has been a guest lecturer at Merrimac College and Babson College. He is also a long-standing member of the Public Relations Society of America, and has served on the Executive Nominating Committee and on the Professional Development Committee for PRSA’s Boston Chapter.