John Hebert
John Hebert is a marketing communications and media relations
expert. John founded Hebert Communications in 1992 to provide
specialized public relations and other marketing communications
services to companies serving the printing, electronic publishing
and digital imaging industries.
During his 30-year career in public relations, journalism and all
facets of marketing communications, John has applied his talent for
strategic, aggressive and proactive marketing communications to
promoting a wide variety of products and services ranging from
imaging fiber optics and healthcare products to prepress and
proofing systems.
John has been involved in the high-tech side of the printing and
prepress industry since 1987, when he helped launch a new division
of Compugraphic Corporation that evolved into the predecessor of
Agfa Corporation’s prepress division. Among his many achievements,
he is credited with helping launch the first color electronic
prepress system that combined text and graphics, the first color
PostScript laser imagesetter, some of the first CTP imaging systems,
and the first SWOP-certified monitor-based proofing system.
He began his communications career as a staff reporter and then
assistant editor at Computerworld, the leading newspaper for the US
computer industry. He also served as senior PR specialist at Data
General Corp., where he also launched a series of ‘firsts,’
including packet-switched computer networking and computer remote
diagnostics, and as marketing communications manager responsible for
an $80-million division of NYSE-listed Teradyne, Inc.
A graduate of Boston University, John has been a guest lecturer
at Merrimac College and Babson College. He is also a long-standing
member of the Public Relations Society of America, and has served on
the Executive Nominating Committee and on the Professional
Development Committee for PRSA’s Boston Chapter.